posted by Colin
February 2015

Bison direct the riveting new video for London-based singer Rosie Lowe's single "Whose That Girl?."

The song plays with the idea of hidden identity and in the video Lowe appears as a haunting figure, under a veil concealing herself. The singer explained the meaning behind the track to Dazed.

"'Who's That Girl?' is about not recognising someone any more. It's always in the times of struggle - when something bad happens - that the biggest lessons are learnt and you realise who your true friends are. Some people step up and some people step down.” “'Who's That Girl?' is about a friend that stepped down when I needed her most. It was a blessing in disguise as it opened my eyes to all the things I couldn't see from such close proximity.”

As a stand alone track "Whose That Girl?" is a elegant number, but when combined with accompanying visual the song elevates to a higher level. Take a look up top.

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