posted by Ivo
December 2021

ps wrote this very quickly, but it was rly exciting and new for me...also, the drop is sold out

A few minutes ago I just left the Twitter space / announcement of Oshi and sound's first official artist on board. I've been reading and exploring the web3 and NFT space for a bit, and have been utterly eager for the launch of sound and what it can do for artists and labels like ourselves. In addition, I love Oshi's music so that was a perfect match!

The producer, who we've been covering since the early SoundCloud days, is dropping his new track "CHILDHOOD" and is the first artist onboarded on sound. The Twitter Space featured artists like Deffie, sound's team (including GIGAMESH), other industry folks (Verite, Chad from Dreams Never Die / HillyDilly), and Oshi himself of course. As soon it was over, I rushed to the website to listen to the track and see how quickly it sells out. I had already claimed my username by authenticating with my MetaMask wallet yesterday.

I honestly had no idea what to expect, which makes documenting this even cooler experience than it already was.

I have to say - sound looks slick! Love the UI and the overall smooth experience of the landing pages.

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About the NFT Drop

There are 25 editions of "CHILDHOOD" available for 0.1 Ξ each. Besides being able to comment on track's landing page and project files, the UK-born US-based artist and the team behind sound have prepared something called Golden Egg.

Egg is hidden in a randomly selected timestamp. The winner is revealed only when the song sells out. The winner's NFT is then upgraded to a unique 1/1 chosen by the artist.

I guess it's important to note - if you end up re-selling your NFT, your comment (if you have left such) is replaceable by the new owner.

Lastly, by purchasing a limited edition NFT of the song, supporters can claim a permanent seat in the audience. Seating is determined by time of support. Already saw a few familiar faces who had got their NFT.

Honestly, a new and cool experience from both someone in the industry/excited about tech and a long-term fan. I can't wait to go through something like this again.

Here's how comments look like.

Been a massive fan since your old accounts and before the Cavalier RP that set you off - inspired me to make tunes and thank you so much for showing what's possible! Hyped to see what's to come, this is only the beginning!! ?

@00E1_

Now to the music! I absolutely loved the track and was pleasantly surprised by Josh's voice which I haven't heard before (singing that is). The tune feels very intimate and personal, and one can tell he's pouring his childhood (pun intended) memories into this beautiful art. 3 minutes and 30 seconds flew by.

You can stream the track on sound's website or cop your NFT right now. I believe I can't embed this now, but will be keeping an eye on Audius (maybe?).

Josh shares:

I wrote those words in the summer of 2017 during a period of severely exploitive label deals, poor management, a terrible break-up and my own narcissistic and toxic self-destructive behaviour destroying everything around me.

My childhood was where I went to escape, reminiscing on the beauty and ignorance of being oblivious. And for a while it was safe.

But life went on and I had abandoned those words and sentiment for years, blind to how important they really were. When I eventually found my way back to them, they had embodied a completely new and much more emotional meaning. They were no longer a door, but a mirror instead.

And when my son began his own childhood, that changed everything.

edit

Not long after the drop was over one could see people sharing the number of their NFT and showing their appreciation for the artist. It also comes with a sentiment of being amongst the first supporters. Reminds me of the good old blogging days!

30 minutes in, the NFT is on secondary market (Open Sea). The cool thing is that Oshi (as the artist behind) will be taking a % of each re-sale of the NFT.

Mugs, t-shirts,
hoodies, vinyls & more.

TO THE SHOP