If you ask me, KAYTRANADA is not from this world. Just the fact that he managed to create a genre, named after himself (I'm sure you've heard that "Yeah, that's KAYTRA-vibe"), speaks enough. He somehow formed a universe where r&b, soul, future beats and house music naturally live together.
A few days ago the sexy grooviness "10%" came to us, featuring the lovely Kali Uchis. Needless to say, the first single from Bubba did tease the hell out of me.
So, the whole thing is finally out, and... oh... my... god!
Who does a 17-track album? Wow!
Let alone that, but the featured artists on here are wild! Quite the level-up after 99.9% (which seems hard, given that his previous album included Craig David, Anderson .Paak, BADBADNOTGOOD, Little Dragon, Syd and more).
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I assume you've already hit the play button, so let's go!
"2 The Music" (feat. Iman Omari) and "Go DJ", featuring SiR were really good, indeed. But to me, the first track that you absolutely can't pass, is "Gray Area" with Mick Jenkins, who is actually singing instead of delivering his usual flow style (to be honest, I like it). The beat is so catchy with those twisted cosmic elements and synths you just can't get enough.
Another piece that catches the ear is "Need It" with Masego, which is also rather a plot-twist. Borderline afro-beat on the instrumental side and Masego kicking in with energetic rapping & some melodies, quite the opposite of Jenkin's input. A real crisp input!
VanJess's feature is exactly what we needed, turning "Taste" into the absolute disco gem. The same applies to "What You Need" with Charlotte Day Wilson, who we're pleasantly surprised to hear in such an upbeat & fresh piece.
"Culture" with Teedra Moses & "The Worst In Me", featuring Tinashe also make the dancefloor cut, showcasing what KAYTRANADA's best at - creating the right fusion of smoothness and groove.
I guess, the two biggest "wow"s were Estelle (with the sultry "Oh No") and, of course, Pharrell Williams, who's closing that gorgeousness of an album with "Midsection" - an eclectic and positive track, with a pinch of bossa nova and Pharrell's falsetto guiding us in that why-isn't-it-summer-yet awesomeness.
Bubba was extremely pleasant to listen to, varying enough not to be boring even for a second. Plenty of instrumental-onlys, hell lot of features, making the album the type of "whatever you feel like listening, we've got it" - from sexy through slow grooves to club music, all with the KAYTRA's signature touch.
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