"Concerned" is a music video about media and its power, in a poetic way. The influence of mass media on people's behavior is a common fact and the information from mass media is able to change people’s minds, and make them act differently. The influence can be serious if it is exposed to somebody vulnerable. This is what "Concerned" is all about: An elderly person who sitting at home watching TV is influenced by the media and starts copying the exact movements shown on her TV.
The woman is possessed by the TV symbolically, but finally finds the solution. She turns the TV off. The images in "Concerned" are not shown to support the music, moreover it seems a perfect synergy between the sounds and images in a music video far away from the music video industry. The strong story makes it even better, giving the images and music what they deserve in each frame of the video.
The main character is the storyteller, but it is the way the video is mixed that catches one's attention. The accurate synchronicity between sound and movements on the screen enhances both of them. This is the way the video was entirely conceived.
The music from Juan Hurlé and the direction of Mario Gomez have created an underground look for an underground production.
Mario Gomez began his career directing a few experimental short-films like "2276", when he was at University. Shortly after he moved to the UK and slowly moved on to the advertising industry, directing commercials. Find more at his Vimeo account!