You might think that it's supposed to be electronic indie, but it's indietronica. That's a musical genre combining the melody and directness of Indie Pop songs with the sonic experimentation of electronica, as well as some elements of rock. It began in the early to mid 1990s with Rock-rooted bands like Stereolab and Broadcast who were influenced by Krautrock, Synthpop, and other past or contemporary forms of Electronic music. For instrumentation, artists were typically limited to cheap, affordable equipment. After the early 2000s, the number of artists grew exponentially thanks to the convenience of home recording and software synthesizers. Further examples of the genre are múm, Lali Puna, and Schneider TM.